SEO & GEO strategy.
Built around people.

I’m Erik Marsh, SEO Lead at Brunner. I connect technical SEO, content strategy, and measurement to the questions people are trying to answer—in search results and AI answers.

My view: GEO builds on good SEO and digital PR. New search experiences make those foundations more important.

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Erik Marsh seated beside a bookshelf — Erik Marsh · SEO Lead at Brunner

GEO starts with the foundations.

Good SEO makes information findable and understandable. Digital PR helps build authority and earn attention beyond the website. That’s the foundation I bring to GEO.

AI-search measurement adds questions about mentions and citations. It doesn’t replace the need for useful content, technical quality, credibility, or a clear business purpose.

SEO & AI-search expertise

Technical SEO: Make useful content accessible to people and search systems.
Content & audience: Match the page to the question, the intent, and the next step.
AI-search measurement: Keep visibility, visits, and business outcomes distinct.
Thoughtful automation: Use tools to support research and review, with human judgment in the loop.

SEO case studies

Specific problems, the choices we made, and what changed.

Building materialsFixing an unfocused page for better SEO and GEO visibility.Read the story Financial counselingRethinking growth after AI Overviews changed the traffic picture.Read the story Higher educationHelping schools compete through local and technical SEO.Read the story Content migrationMoving a large content estate without losing sight of the audience.Read the story

Agency perspective.
In-house experience.

My background spans technical SEO, content, local search, and digital marketing, including work in education and healthcare. I’m interested in how those disciplines fit together—not in treating each new search surface as a fresh start.

More about my background

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I take the work seriously. The hype, a little less so.

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