An SEO plan should help a team make decisions. I bring technical findings, content needs, and business priorities together so the next step has a reason behind it.
Start with the problem, not a list of tactics. Useful recommendations account for the audience, the evidence, and the team that will carry them out.
When there are more recommendations than resources, deciding what to do first is the work. I help assess the current picture and turn competing ideas into a focused direction.
More pages are not always the answer. I look at intent, coverage, and connections between pages to identify what should be improved, clarified, or developed.
Reporting should explain what changed and what it might mean. I help teams define useful measures and interpret performance shifts without pretending every movement has a single cause.
Tell me what you’re trying to understand or improve. We can work out whether my perspective fits the problem and what a useful scope would look like.
Get in touchSpecific problems, the choices we made, and what changed.
Explore the decisions behind case studies